Uncle Wally’s to offer probiotic muffin tops
BakingBusiness.com, June 28, 2012
by Eric Schroeder

CLEVELAND — Uncle Wally’s has partnered with Ganeden Biotech to include the GanedenBC30 probiotic in its Uncle Wally’s new Smart Portion Muffin Tops. The muffins are Uncle Wally’s first products to include probiotics.

“Adding the probiotic feature allows us an additional benefit to differentiate our product from the competition,” said Jerry Ceccio, vice-president of sales and marketing at Uncle Wally’s. “GanedenBC30 provides a digestive and immune health advantage that other muffins lack.”

Available in the all-natural freezer case, Smart Portion Muffin Tops are baked with flax seeds, providing omega 3 fatty acids. The muffins also are considered an excellent source of calcium, vitamin D and fiber.

The muffins are available in 4-count containers in three varieties: cranberry apple, rich double chocolate and wild blueberry. The muffin tops will be available to consumers in all New York King Kullen stores in July and other New York and New England retailers soon thereafter.