Bear Naked expands Fit cereal line
BakingBusiness.com, July 10, 2012
by Eric Schroeder

LA JOLLA, CALIF. — Bear Naked has added two cereal varieties to its Fit line of energy-focused foods: almond crisp and autumn blend.

“We’re dedicated to making delicious, energy-dense foods that fuel an active lifestyle — providing the natural energy needed for people to do what they love and get out and play,” said Tom Bowden, director of brand marketing and innovation for Bear Naked. “We crafted our new Bear Naked Fit cereals just like we did our granolas — with everything we love to power you up without weighing you down.”

Almond crisp is a blend of whole grain flakes and clusters with sliced almonds and coconut, while autumn blend is a mix of whole grain flakes, clusters, raisins and apples. The cereals contain 30 grams of whole grains, 6 to 7 grams of protein and 6 to 7 grams of fiber in every serving.

The cereals are available exclusively at Target stores nationwide for $3.99.