Betty Crocker adds convenience to the baking aisle
BakingBusiness.com, July 31, 2012
by Keith Nunes

MINNEAPOLIS — Betty Crocker, a General Mills, Inc. brand, has introduced two convenience-oriented baking mix products. The Betty Crocker Shake-n-Pour Desserts mix requires the addition of water to make chocolate brownies, confetti cupcakes or chocolate cupcakes.

The Betty Crocker Cereal Equity Muffins mix allows consumers to make muffins featuring popular cereal flavors as Cocoa Puffs, Reese’s Puffs and Cinnamon Toast Crunch. The muffins feature a cereal strudel topping and have 8 grams or more of whole grains per serving.

Both products are available nationwide and have a suggested retail price of $3.49.