Fiber One adds chewy bar flavors for children
BakingBusiness.com, July 19, 2012
by Eric Schroeder

MINNEAPOLIS — General Mills, Inc. has introduced Fiber One Chewy bars in two new flavors: chocolate and strawberry PB&J. “Kids won’t be able to resist the taste and parents won’t be able resist the wholesome goodness of new Fiber One Chewy bars,” said Julia Travis, associate marketing manager for Fiber One. “We’re excited to bring the delicious taste of classic, kid-favorite flavors chocolate and strawberry PB&J to the table.” The new Fiber One Chewy bars are available in a six-count box of 1-oz bars at a suggested retail price of $3.89.