General Mills introduces Apple Cinnamon Chex
BakingBusiness.com, July 11, 2012
by Staff

MINNEAPOLIS — General Mills, Inc. has expanded its Chex line with the launch of Apple Cinnamon Chex. The gluten-free cereal features apples and cinnamon, 9 grams of whole grain per serving, and no artificial colors or flavors.

“We’re thrilled to introduce a new choice for breakfast with show-stopping great taste,” said Liz Abate Mascolo, marketing associate director for Chex. “New Apple Cinnamon Chex provides families, including those living a gluten-free lifestyle, with a wholesome and flavorful breakfast option they’ll love.”

General Mills now offers six gluten-free Chex cereals: rice, corn, honey nut, chocolate, cinnamon and apple cinnamon.

The cereals are available at a suggested retail price of $3.39 per box.