Weaver reformulates popcorn to include canola oil
BakingBusiness.com, May 4, 2010
by Eric Schroeder
NOBLESVILLE, IND. — Weaver Popcorn Company, Inc. has introduced the first microwave popcorn to be made with canola oil. The new formulation, sold under the Pop Weaver brand, is low in calories, total fat, saturated fat and sodium, while also providing omega-3, omega-6 and omega-9 fatty acids, according to Weaver.

“Since popcorn is all we make, we’re continually striving to make our product the best-tasting, healthiest popcorn, at the best possible price,” said Mike Weaver, president and chief executive officer. “We’ve worked for years to replace our previous oil blend with a canola oil blend, and we are proud to lead the industry with this innovation.”

Weaver said all three flavors in the Pop Weaver microwave popcorn line — Light Butter, Butter and Extra Butter — have been reformulated to incorporate canola oil. Both Light Butter and Butter carry the American Heart Association’s Heart Check mark, designating them as heart-healthy products.