Target introduces Archer Farms Simply Balanced

by Bakingbusiness Staff
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MINNEAPOLIS — Target Corp. has extended its food collection with Archer Farms Simply Balanced, a brand featuring more than 70 products that meet a set of criteria for calories, fat, saturated fat and sugar.

According to Target, the new line of products contain a maximum of 30% of calories from fat, a maximum of 10% of calories from saturated fat, 0 grams of trans fat, and a maximum of 25% of calories from added sugar. In addition, the products have no artificial flavors, synthetic colors or artificial sweeteners. The criteria are clearly labeled on the front of the packaging.

"Each item in the Archer Farms Simply Balanced line also is a good or excellent source of one beneficial nutrient, such as protein or fiber, or includes a food group to encourage, such as whole grains, vegetables or fruit," Target said. "In addition, Target keeps tabs on the sodium content of the Archer Farms Simply Balanced products while still maintaining the taste quality for which the Archer Farms brand is known."

Prices for the Archer Farms Simply Balanced line of products range from $1.48 for whole wheat pasta to $5.49 for chicken skewers.

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