PICO RIVERA, CALIF. — BakeMark U.S.A. has launched a trilingual web site at www.yourbakemark.com.

"This is one of the many efforts we are undertaking to truly help our customers thrive even in the difficult business climate," said Bill Day, president and chief executive officer. "Our customers are our number one priority. This web site puts a face on BakeMark and supports our sole purpose — We are your BakeMark."

The site provides information on products, baked good ideas, recipes and seeks to open communication with the company. It has a section that features bakers with their products and a section focused on BakeMark employees. The site is available in English, Spanish and French.