PHOENIX — W. John Short has been named president of NutraCea.

"We are pleased to have John join our management team," said David Bensol, chairman of the board. "He has demonstrated success in developing and implementing brand, sales and operating management strategies for highly recognized international companies as well as constructing complex supply chains around the world. This experience will be extremely valuable to NutraCea as we continue in our efforts to grow our business worldwide."

Mr. Short has more than 25 years of experience and has held senior positions with consumer products and financial services businesses around the world. He also spent more than a decade in corporate banking, government lending and financial institutions lending with Citibank in New York, Venezuela, Ecuador and Hong Kong.