General Mills progressing on cereal sugar reduction

by Eric Schroeder
Share This:

MINNEAPOLIS — General Mills Inc. said it is meeting its goal of reducing sugar in cereal advertised to children, and in 2010 it has cut sugar by an additional 8%, on average, in those cereals. The company said it now has achieved sugar reductions of 14% since 2007, with some cereals reduced as much as 28%. The announcement comes a year after General Mills committed to reduce sugar in all Big G cereals advertised to children under 12 to “single-digit levels of grams of sugar per serving.” And while the company did not provide a timeline for achieving the reductions, last week General Mills said all Big G cereals advertised to children will be at 10 grams of sugar or less per serving by Dec. 31, with some already at 9 grams of sugar. “We are making real progress,” said Jeff Harmening, president of General Mills’ Big G cereal division. “We think consumers will be very pleased, because we are reducing sugar and our cereals still taste great.”

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.