life'sDHA to be in Quiznos dressings, toppings

by Eric Schroeder
Share This:

COLUMBIA, MD. — Martek Biosciences Corp. said its life’sDHA omega-3 fatty acid will be featured in a new line of 16 salad dressings and sandwich toppings available at Quiznos quick-service sandwich restaurants. The life’sDHA logo will be displayed on in-restaurant packaging and promotions, and in many marketing efforts.

“We are pleased to be working with Quiznos, a national chain with nearly 4,000 stores, to offer consumers healthier options with a variety of toppings and dressings enriched with life’sDHA,” said Joe Buron, vice-president of sales and marketing for Martek. “This product launch is a significant milestone as we seek to further expand our presence in all categories of the U.S. food and beverage industry, including restaurants and food service.”

Jason Robson, executive vice-president of marketing for Quiznos, said the addition of life’sDHA keeps with the restaurant chain’s “heritage of innovation.”

“Our customers want delicious flavor and high-quality ingredients,” he said. “Quiznos dressings and sauces illustrate how a variety of family-friendly products can incorporate life’sDHA.”

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.