IRVING, TEXAS — Hostess is launching a Twinkie Mania sweepstakes where consumers may cast votes for a new Twinkie flavor filling. The choices for the new filling are raspberry tart, cookies ‘n crème, blueberry pie and lemon meringue.

The chosen flavor will be featured as a limited time offering in the Hostess product line. Consumers may vote online through March 29 at www.hostesscakes.com/twinkiemania. The winning flavor will be announced April 15.

Hostess also is introducing two limited-edition flavors — chocolate crème and strawberry and crème.
Finally, one consumer will win $25,000 by registering two UPC codes online of specially marked packages of any variety of Twinkies.