Just Baked taking cupcake business national

by Eric Schroeder
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ROYAL OAK, MICH. — Just Baked, a specialty cupcake company founded in 2009, has announced plans to open retail outlets nationwide and become a supplier to about 10,000 grocery stores in the next two years. The company said it will use new investment funds from Garden Fresh Gourmet management.

Just Baked has more than 50 different flavors of gourmet, “jumbo” cupcakes, including red velvet, Fat Elvis and cinnamon donut. In addition, the company offers several traditional, buttercream “mini” cupcakes. Additionally, Just Baked offers homemade brownies, cookies, scones, munchie mix and granola, as well as decorated layer cakes.

The management team from Garden Fresh is expected to help fund and provide retail expertise for the national franchise expansion of Just Baked Cupcakes stores.

Just Baked currently has stores in Royal Oak, Canton, Ann Arbor, and Novi, Mich., and plans call for about 50 franchises by the end of 2012 and 200 by 2014.

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