Consumers choosing healthy foods for wellness

by Staff
Share This:

CHICAGO — More than two-thirds of Americans are choosing healthier foods in order to promote wellness and lose or maintain weight, according to a new report from Mintel.

“Consumers are more aware than ever of their own nutritional deficits and what poor eating habits can do in terms of their long-term health,” said John Frank, category manager for consumer packaged goods food and drink reports at Mintel. “As a result, today’s consumers are seeking out healthy food with greater urgency. However, skeptical or confused consumers aren’t likely to pay a premium for healthier food, making it hard for manufacturers to justify investment in nutritional/ingredient upgrades.”

Thirty-one per cent of consumers choose healthy foods to lose weight with 30% doing so to maintain weight. Mintel said these percentages are fairly similar across all age groups, and this creates a growth opportunity for retailers as they can create their own private label versions of healthier products to generate higher profits.

The survey found older adults are more likely to maintain a more healthy diet, as 48% of Americans over 65 said they pay close attention to what they eat compared with 32% of those ages 18 to 24.

More women think they are good judges of knowing what’s good for them as opposed to men with 67% of males believing they are a good judge of healthy foods versus 76% of females believing the same. Mintel said this could be because 64% of women said they read nutritional labels while only 56% of men do the same. Many adults are inspired to eat healthier to be a good example to their children. Sixty-seven per cent of women and 57% of men said they eat healthier to model good habits for their children.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.