Differentiating from the competition

by Dan Malovany
Share This:

Our Little Rebellion snacks
Sales of better-for-you snacks continue to expand at a faster rate than the total snack category, and they’re becoming an increasingly vital part of the industry as a whole.
 

Overall, sales of better-for-you snacks continue to expand at a faster rate than the total snack category, and they’re becoming an increasingly vital part of the industry as a whole. According to SPINS data supplied by BFY Brands, dollar sales for natural, organic and specialty chips, pretzels and snacks rose 6.3% compared with 1.5% for conventional snacks for the 52 weeks ended Dec. 28, 2016.

“Granted, natural and organic make up only 11% of the overall snack category, but they’re contributing about 31% of the industry’s growth,” noted Gunther Brinkman, vice-president, contract manufacturing, Ideal Snacks, which is part of BFY Brands, Liberty, N.Y.

Looking into various subcategories, SPINS showed sales of organic snacks jumped 18% last year, gluten-free was up 10% and non-G.M.O. increased at an 8.7% clip.

“We’re seeing activity not only in nutritionally better-for-you snacks but also in what we call ‘ethical better for you’ products, such as non-G.M.O. and organic, especially among millennials,” Mr. Brinkman told Baking & Snack magazine for its June issue. “These consumers want to know not only what they are eating but also how it’s made and sourced.”

In addition to co-manufacturing, BFY Brands produces more wholesome snacks under the Our Little Rebellion label. To ensure its branded products are Non-GMO Project verified, the company purchases non-bioengineered corn from 59 Nebraska farmers and encourages its consumers to “join the corn revolution.” That’s how BFY Brands is differentiating itself from the competition.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.