Twinkies comeback bittersweet reminder for former employees

by Dan Malovany
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As Twinkies entered the market last week, we have to reflect on what this means to those employees who have lost their jobs. Months ago, in probably the most predictable response we’ve seen to the restart of Twinkies production by the new Hostess Brands, owned by Apollo Global Management and Metropoulos & Co., came from its former union. Yes, the B.C.T.G.M. previously noted it is “pleased” with Hostess’ decision to reopen four and possibly one more Hostess plants, and everyone is enthusiastic about bringing back the brand and jobs as well. But the union expressed that it is “extremely disappointed” on the company’s stance to hire non-union workers.

In the end, so-called “The Sweetest Comeback in the History of Ever” is a bittersweet reminder for those thousands of former employees who have lost their jobs.

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READER COMMENTS (3)

By Brian Baker 7/25/2013 8:25:34 AM
All the papers ran Walmart as the exculsive source but I found Twinkies in other retailers Thursday July 11 before the Walmart launch. Would not want to face Walmart.

By Ned Ryerson 7/24/2013 4:03:30 PM
I see no reason to boycott them. Hostess told the employees exactly what would happen...the other two unions were willing to accept the deal to keep their jobs. Yes it was managed poorly but most people would look at the big picture. If you are unhappy about how your being paid or treated, you look for a job elsewhere...you dont close it down so that the people that were willing to put up with it no longer have jobs also.

By steve 7/24/2013 2:45:24 PM
I OR NOBODY IN MY FAMILY OR FRIENDS WILL BUY A TWINKIE. 49 DAY CODE HOPE THEY FALL FLAT ON THEIR FACE