Crumbs Bake Shop to offer Starbucks drinks
by Eric Schroeder
NEW YORK — Crumbs Bake Shop, Inc., the nation’s largest specialty cupcake retailer, has entered into an agreement with Seattle-based Starbucks Corp. under which the full complement of Starbucks brewed coffees, teas and espresso-based drinks will be offered at Crumbs locations.
“Starbucks coffee is perfectly suited for Crumbs cupcakes,” said Julian R. Geiger, president and chief executive officer of Crumbs Bake Shop. “We believe that the availability of Starbucks drinks in our stores will greatly enhance the Crumbs experience for our customers and significantly increase our beverage business. As our beverage business increases, we also expect to see an increase in the demand for our baked goods.”
Crumbs said the relationship with Starbucks will make it the largest national retailer to be included in Starbucks’ We Proudly Serve program, which provides Starbucks-branded beverages and other products to locations outside of Starbucks’ company operated retail stores.
“We are thrilled to have the opportunity to serve our coffee and espresso beverages with Crumbs gourmet cupcakes,” said Doug Satzman, vice-president of branded solutions for Starbucks. “Can you imagine pairing their Dark Chocolate Signature with a shot of our fresh espresso?”
Starbucks beverages first will be made available at all Crumbs stores in the New York area beginning in September, and then will be rolled out to all other Crumbs locations.
The first Crumbs bake shop opened in March 2003 on the Upper West Side of Manhattan. The company currently has 51 locations, including 33 locations in the New York Metro area, six locations on the West coast, five locations in Washington, D.C., one location in Virginia, five locations in Chicago and one location in Boston.