Hostess updates Nature's Pride packaging
Aug. 3, 2012
by Eric Schroeder
IRVING, TEXAS — Hostess Brands, Inc. has unveiled new packaging for its Nature’s Pride wide-pan Hearty Breads featuring simplified nutritional benefits to help consumers make healthy, better-informed choices.
“At Nature’s Pride, we know making sense of nutritional information can be challenging for busy consumers looking for naturally delicious foods,” said Stacey Schultz, brand manager for Nature’s Pride. “So we’ve made it easier to learn about the nutritional benefits of our breads with easy-to-read nutritional facts and icons on all of our popular Hearty Bread varieties.”
The new packaging highlights that each slice of Nature’s Pride 100% Whole Wheat contains 22 grams of whole grains, contains no high-fructose corn syrup and is a good source of fiber, while Hearty Wheat with Flax packaging shows the bread is baked with pure olive oil and is a good source of omega-3 fatty acids. The new packaging soon will be expanded to all Nature’s Pride bread and roll varieties, Hostess said.