Breakfast, value meals boost McDonald's in August

by Eric Schroeder
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OAK BROOK, ILL. — Global comparable sales at McDonald’s Corp. rose 3.7% in August.

“McDonald’s ability to connect with our customers and deliver what they want – great food at a good value – remains the cornerstone of our long-term success,” said Don Thompson, chief executive officer. “I am confident that our three global priorities – optimizing the menu, modernizing the restaurant experience and broadening accessibility to our brand – position us for future growth as we navigate the persistent challenges of today’s environment.”

U.S. comparable sales increased 3% behind the strength of McDonald’s breakfast items and all-day everyday value menu items.

Comparable sales in Europe increased 3.1% as positive results in the United Kingdom, France and Russia were slightly offset by performance in Germany and certain markets in Southern Europe.

In Asia/Pacific, Middle East and Africa (APMEA), comparable sales rose 5.7% for August. Strong results in Australia and China along with the positive impact from the shift in the timing of Ramadan were partially offset by ongoing weakness in Japan, McDonald’s said.
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