Kellogg shows commitment to fiber research

by Eric Schroeder
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BATTLE CREEK, MICH. — Illustrating its long-standing commitment to fiber, the Kellogg Co. is sponsoring breakfast symposia, speakers and poster presentations as part of the 16th International Congress of Dietetics conference taking place Sept. 5-8 in Sydney, Australia.

“We know that children are not getting enough fiber, which is critical for digestive health,” said Christine Lowry, vice-president of global nutrition marketing at Kellogg. “By elevating the discussion globally and through new research and innovations, we remain committed to finding ways to help children get this important nutrient through the foods they already love.”

Ms. Lowry said Kellogg offers more ready-to-eat cereals that provide at least a good source of fiber and 8 grams of whole grains than any other U.S. food company.

“In fact, Kellogg Co. was the first company to introduce a high fiber cereal and continues to be a leader in global research and fostering consumer understanding about the benefits of cereal fiber,” she said.

In addition to its contributions to the conference, Kellogg said it has launched a new global web site for health care professionals. The site, www.KelloggsNutrition.com, enables nutrition information to be shared across borders so health care professionals may better educate consumers about how to make informed choices to meet their nutritional needs. The U.S. nutrition web site includes a Fiber Tracker that determines fiber needed and how to incorporate into a consumer’s diet through foods they already enjoy.
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