Starbucks to enter India
Sept. 28, 2012
MUMBAI, INDIA — Starbucks Coffee Co. plans to open its first store in India by the end of October.
The store is being opened through Tata Starbucks Ltd., a 50/50 joint venture between Starbucks Coffee Co. and Tata Global Beverages Ltd. Tata Global Beverages, part of the global Tata Group, has annual sales of about $1.4 billion and employs about 3,000 people.
“We are delighted to be able to announce our progress toward opening our first store in India and to introduce locally sourced espresso,” said John Culver, president, Starbucks China and Asia Pacific. “Being able to use the highest quality espresso, sourced and roasted in India, is an important part of delivering a locally relevant experience to our customers in the market. This is the first step Starbucks and Tata Coffee Limited are taking toward developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee as well as improving the quality of coffee through sustainable practices.”
The store will be in the Horniman Circle area of Mumbai and will be the first Starbucks location to have espresso sourced and roasted locally from India through the coffee sourcing and roasting agreement with Tata Coffee Ltd.
“Tata Global Beverages is a company known for bringing memorable tea consumption moments to consumers in India," said Harish Bhat, chief executive officer of Tata Global Beverages. “The joint venture is in line with Tata Global Beverages’ strategy of growing through strategic alliances in addition to organic growth. We are excited about the opportunity to innovate in the retail space and bring new beverage moments to more consumers.”
Tata Starbucks Ltd. also has named Avani Saglani Davda as chief executive officer. She has been with Tata for more than ten years.