Wesolowski joins Crumbs as c.o.o.

by Eric Schroeder
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NEW YORK — Eric Wesolowski has been named chief operating officer of Crumbs Holdings L.L.C., a subsidiary of Crumbs Bake Shop, Inc.

Mr. Wesolowski most recently was c.o.o. and president of Ecko Direct where his primary responsibility was directing the retail division of Marc Ecko Enterprises. Earlier, he was with Aeropostale for 16 years.
In addition to Mr. Wesolowski’s appointment, Crumbs’ co-founders, Jason and Mia Bauer, have left the company to pursue other interests. Mr. Bauer also resigned from the company’s board and as manager of Crumbs.

“We are thrilled that Eric has joined the Crumbs team and are confident that he will make a substantial contribution to our operation,” said Julian R. Geiger, president and chief executive officer. He added that the Bauer’s vision and passion for the cupcake specialty store chain “will be an enduring legacy for Crumbs.”
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