Inventure to produce Vidalia branded snacks
PHOENIX – Inventure Foods has added a new layer to its brand portfolio with Vidalia Brands, Inc., Glennville, Ga., to develop a sweet onion snack line.
First out will be Vidalia Sweet Onion Petals, made with sweet onion puree and baked into sticks that have a crunchy texture. The snack will be available in vending machines, supermarkets and convenience stores in the first quarter of 2013.
Vidalia, known for its sweet onion-flavored sauces and seasonings, joins a growing list of Inventure-licensed brands including Jamba, T.G.I. Friday’s and Nathan’s Famous.
"We have a successful track record of taking consumer brands into the prepackaged, ready-to-eat space," said Steve Sklar, senior vice-president of marketing for Inventure Foods. "With Vidalia Brands, we are combining powerful brand recognition with the latest in snack trends to introduce a product line that will certainly taste great, but will also feel immediately familiar to consumers."
At 130 calories per serving, Vidalia Sweet Onion Petals will be sold in 2.25 oz and 3.5 oz bags with a suggested retail price of $1.99 and $2.49, respectively.