New name, location for Smart Balance
Jan. 2, 2013
BOULDER, COLO. — Smart Balance, Inc. has changed its name to Boulder Brands, Inc. The company also plans to relocate its corporate offices to Boulder, Colo., in the summer of 2013.
The name change and relocation reflects the company’s acquisition of brands such as Udi’s, Glutino, Earth Balance and Best Life, which target specific consumer needs such as gluten-free and plant-based diets.
“With our natural brands … expected to represent greater than 50% of net revenue in 2013, we are a more diversified growth company,” said Stephen Hughes, chairman and chief executive officer. “The decision to change our corporate name to Boulder Brands, Inc. simply completes our evolution, from when the company was founded as Boulder Specialty Brands in 2005.”
The transition includes a new web site, www.boulderbrands.com, and trading symbol, “BDBD,” on the NASDAQ exchange.