New name, location for Smart Balance

by Staff
Share This:

BOULDER, COLO. — Smart Balance, Inc. has changed its name to Boulder Brands, Inc. The company also plans to relocate its corporate offices to Boulder, Colo., in the summer of 2013.

The name change and relocation reflects the company’s acquisition of brands such as Udi’s, Glutino, Earth Balance and Best Life, which target specific consumer needs such as gluten-free and plant-based diets.

“With our natural brands … expected to represent greater than 50% of net revenue in 2013, we are a more diversified growth company,” said Stephen Hughes, chairman and chief executive officer. “The decision to change our corporate name to Boulder Brands, Inc. simply completes our evolution, from when the company was founded as Boulder Specialty Brands in 2005.”

The transition includes a new web site,, and trading symbol, “BDBD,” on the NASDAQ exchange.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.