Flowers unveils new look for Mrs. Freshley's snack cakes

by Eric Schroeder
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THOMASVILLE, GA. — Flowers Foods Inc. has unveiled a new look for its Mrs. Freshley’s line of snack cakes and pastries, including packaging with a bright modern design that complements a new logo unveiled earlier this year.

Flowers said the updated packaging provides product descriptions and includes “captivating photos” on the multi-pack boxes, while the cellophane-wrapped, single-serve packs have a clear window area showcasing the product. In addition, consumers may learn more about Mrs. Freshley’s from the “Wide Variety of Quality Snacks” section on the back of the boxes.

“While the new packaging honors the Mrs. Freshley’s tradition, the photography and more contemporary design make the statement that this is the snack of today — on the go or anytime,” said Brent Bradshaw, vice-president of brand marketing. “This new look will grab the attention of not just Mrs. Freshley’s fans, but new customers as well.”

The brand also is launching the “Spot the Mrs. Freshley’s Sweet New Look” giveaway. As part of the contest, consumers are encouraged to take a picture of the new packaging and submit it on Mrs. Freshley’s Facebook page. Every week, 20 fans will be selected at random to win a package of Mrs. Freshley’s products. The contest culminates with a grand-prize giveaway — free Mrs. Freshley’s for a year. The contest ends May 26.

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By SAL GOMEZ 5/14/2013 9:53:01 PM