TACOMA, WASH. — Jack F. French has joined The Roman Meal Co. as vice-president of customer collaboration. Mr. French will concentrate on domestic bakery sales activities, focusing on relationship-building with key bakery customers and retailers.

“Jack brings a wealth of baking industry knowledge, extensive sales expertise and a fresh perspective to our business,” said Gary Jensen, president of Roman Meal. “His knack for identifying market opportunities and developing strategic solutions makes him a perfect fit for Roman Meal. We are thrilled to have him join the team.”

Mr. French comes to Roman Meal from Bimbo Bakeries USA, where he was regional vice-president. A veteran of Campbell Taggart, Inc., Bimar Foods and Butterkrust Bakery, Mr. French brings more than 25 years of sales and baking industry experience to his new role.