B&G Foods acquires TrueNorth brand
May 7, 2013
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PARSIPPANY, N.J. — B&G Foods, Inc. has acquired the TrueNorth brand from DeMet’s Candy Co. Terms of the transaction were not disclosed.
“We are delighted to welcome TrueNorth to the B&G Foods family,” said David L. Wenner, president and chief executive officer. “TrueNorth, which offers a 100% natural snacking experience, is the first addition to our snacks portfolio since we entered the category last October by acquiring the New York Style, Old London, JJ Flats and Devonsheer brands.”
DeMet’s, a portfolio company of Brynwood Partners V L.P., acquired TrueNorth in 2010 from Frito-Lay North America, a division of PepsiCo, Inc.
TrueNorth nut cluster varieties include almond pecan crunch, chocolate nut crunch and cashew crunch.