G.F.F. launches GrainsForYourBrain.org
Aug. 26, 2013
by Josh Sosland
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WASHINGTON — The Grain Foods Foundation has launched www.GrainsForYourBrain.org, an interactive web site targeting consumers.
Christine Cochran, G.F.F. executive director, called the site a “new digital outpost” for the foundation and called it the culmination of nearly a year of consumer and investor research. It was crafted through collaboration with “expert thought leaders,” including members of the foundation’s Scientific Advisory Board and Mullen, the foundations public relations and advertising agency.
“We know that today’s consumers are being bombarded with messages about the food they consume and feed to their families every day,” Ms. Cochran said in a letter to G.F.F. investors. “And as we all know, grains have often been the target of harsh critique. Grains For Your Brain is the first step in refuting that trend. This highly engaging, interactive site is filled with expertly sourced information and news that anyone can use — from an influencer looking for the latest news and research on grains and the human body to the mom getting ready to shop at the grocery store.”
Ms. Cochran said the social media campaign will be launched in conjunction with the new site, aimed at driving traffic to and engagement with Grains For Your Brain.
The site contains several video clips about a number of nutrition and health related issues, including one featuring Gene Bowman, a naturopathic physician and nutritional neuroscientist at Oregon Health & Science University’s Brain Institute. His area of specialization is nutritional neuroscience — how nutrition impacts the function of the brain, and connections between diet and the prevention of dementia.
“This is still a young science,” Dr. Bowman said. “Researchers are trying to learn more every day.”
Elaborating on what is known, Dr. Bowman said the brain’s “preferred fuel” is glucose from the metabolism of carbohydrates in the diet. These, in turn, come from “grain foods like bread, pasta, rice as well as fruits, vegetables and dairy products,” Dr. Bowman said. “Grains have certain constituents that have bioactive properties we think that may be influence for brain health and other important systems in the body,” he continued.
One of the newest members of the G.F.F. Scientific Advisory Board, Dr. Bowman said whole grains have been shown to be helpful in reducing the risk of diabetes. He added that incidence of diabetes is positively correlated with higher risks of dementia.