Drake’s snack cakes returning Sept. 23

by Eric Schroeder
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COLLEGEDALE, TENN. — Drake’s snack cakes, which McKee Foods acquired from Hostess Brands, Inc. earlier this year, will return to store shelves on Sept. 23. The relaunch will begin with four products: Devil Dogs, Coffee Cakes, Ring Dings and Yodels.

“The launch of these top four varieties is just the beginning for Drake’s,” said Chris McKee, executive vice-president of marketing and sales. “Our first mission is to get the most popular and familiar tastes back into the pantries and lunch boxes of Drake’s loyal fans.”

In an effort to stay true to what longtime Drake’s enthusiasts remember about their favorite snack cakes, McKee said it is using the original Drake’s recipes and carton formats.

“I can’t think of a better way to celebrate 125 years of an iconic brand such as Drake’s,” Mr. McKee said. “We’re excited to bring Drake’s cakes back. We’ve been working to ensure that loyal Drake’s fans enjoy the same great experience they remember, and we can’t wait to hear what they have to say.”

Drake’s snack cakes will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Northeast. Starting Sept. 23, a product locator will be available at drakescake.com.
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READER COMMENTS (3)

By Lilly 9/23/2013 7:18:01 AM
NOTE: The company mentioned in the post below did NOT buy Drakes. Drakes was sold seperately to a family owned business.

By steve d 9/21/2013 2:30:37 PM
WELL SAID. ceo and board walked away with millions and the ones who could use the money got screwed.judge was in on whole deal.

By david walker 9/20/2013 5:02:50 PM
For any United States citizen that frowns on what Mitt Romney's company does to distressed companies,please do not buy ANY Drake's product from anyone,anytime,anywhere. The corporation that bought Hostess Brands gave themselves undeserved and unavailable raises of 80%,got caught,stole $50M from the bakers' pension fund,loaded up the company with unnecessary debt,then liquidated,throwing 18,500 people out of work. They then went to bankruptcy court and recouped money while not even paying employees the money they owed them. And for all the wise asses that are going to blame unions,forget it. They lost millions too.