Drake's snack cakes returning Sept. 23
Sept. 20, 2013
by Eric Schroeder
COLLEGEDALE, TENN. — Drake’s snack cakes, which McKee Foods acquired from Hostess Brands, Inc. earlier this year, will return to store shelves on Sept. 23. The relaunch will begin with four products: Devil Dogs, Coffee Cakes, Ring Dings and Yodels.
“The launch of these top four varieties is just the beginning for Drake’s,” said Chris McKee, executive vice-president of marketing and sales. “Our first mission is to get the most popular and familiar tastes back into the pantries and lunch boxes of Drake’s loyal fans.”
In an effort to stay true to what longtime Drake’s enthusiasts remember about their favorite snack cakes, McKee said it is using the original Drake’s recipes and carton formats.
“I can’t think of a better way to celebrate 125 years of an iconic brand such as Drake’s,” Mr. McKee said. “We’re excited to bring Drake’s cakes back. We’ve been working to ensure that loyal Drake’s fans enjoy the same great experience they remember, and we can’t wait to hear what they have to say.”
Drake’s snack cakes will be available in supermarkets, supercenters, value retailers and convenience stores throughout the Northeast. Starting Sept. 23, a product locator will be available at drakescake.com.