Video: MacKie's elements of Expo excellence

by Josh Sosland
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LAS VEGAS — Allied suppliers put unprecedented levels of innovation on display at the 2013 International Baking Industry Exposition, said Robb MacKie, president and chief executive officer of the American Bakers Association.

 “We challenged the industry to bring their ‘A game’ to Expo this year, its newest and most innovative products,” he said. “And that has shown up in spades. I’ve seen equipment that has amazed people. With the ingredient suppliers, there have been great advances around health and wellness.”

In the video interview below with Milling & Baking News editor Josh Sosland, Mr. MacKie explained what makes this Expo different from all other Expos… and better.


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By Mark Ungashick 10/16/2013 3:07:40 PM
Extremely well executed and edited; Robb is a budding infomercial star. The message is clear; the talking points are clear and concise. Well done Robb/Sosland!