Aunt Millie’s in pact to distribute certain Hostess snack cakes
WAYNE, IND. — Aunt Millie’s Bakeries has entered into a limited distribution agreement with Hostess Brands L.L.C. that will allow Aunt Millie’s to sell Hostess snack cakes, including Twinkies, Ho Hos and CupCakes, through its direct-store delivery route service to convenience stores. The program is expected to begin in December and will service certain markets, including Indiana, most of Illinois (including Chicago), Milwaukee and the northern parts of Kentucky where Aunt Millie’s currently has distribution.
Additionally, Aunt Millie’s said it will continue to distribute the Snack Planet line of sweet goods that the company launched in May. The Snack Planet product line includes Rockets (similar to Twinkies), pastries, donuts, fruit pies, cupcakes and muffins,
Aunt Millie’s Bakeries is a subsidiary of Perfection Bakeries. The company operates facilities in Fort Wayne; Coldwater (two plants), Jackson, Kalamazoo and Plymouth Township, Mich.; and Sidney, Ohio. Its products include Aunt Millie’s bread and bakery products and other brands, which are distributed throughout the Midwest.
Kansas City-based Hostess Brands, L.L.C. relaunched Twinkies and other snack cakes in mid-July. Twinkies, Mini Muffins, CupCakes, Ho Hos, Zingers and Suzy Q’s were among the brands acquired by HB Holdings L.L.C., an affiliate of private equity groups Apollo Global Management L.L.C. and Metropoulos & Co., for $410 million back in March.