Canada Bread debuts new gluten-free bread
Dec. 11, 2013
by Eric Schroeder
TORONTO — Dempster’s Bakery Gluten Zero, a line of bread made by Canada Bread Company Ltd., has been certified by the Gluten-Free Certification Program (G.F.C.P.) in partnership with the Canadian Celiac Association. The line of gluten-free loaves may be found at major retailers across Ontario, Eastern Canada and Quebec (under the Bon Matin brand) bearing the G.F.C.P. trademark of assurance.
“By displaying the G.F.C.P. trademark endorsed by the C.C.A., the Dempster’s Bakery Gluten Zero brand provides consumers with a trusted and easily identifiable source of gluten-free products,” said Michelle Dobbyn, brand manager for Canada Bread. “The recent interest and growing demand for accessible, healthy gluten-free products across all food categories and the desire to continuously innovate fueled our desire to obtaining this quality certification.
Available in whole grain loaf and white loaf, both Dempster’s Bakery Gluten Zero offerings include the G.F.C.P. trademark and are 100% gluten-free and are made in a 100% dedicated gluten-free facility in Toronto. The loaves unopened will remain fresh for 21 days and once opened can be enjoyed for up to five days, and can be found in the fresh bakery aisle of grocery stores. Each loaf retails for C$5.49 to C$6.49.
The G.F.C.P. is a voluntary certification program designed to help brand owners to differentiate their gluten-free products from other products carrying gluten-free claims, by displaying the G.F.C.P. endorsed trademark.