On-line retailer offering healthy snacks debuts in United States
by Eric Schroeder
NEW YORK — Graze.com, an on-line retailer offering a range of snacks its executives deem to be healthy, such as nuts, fruits and seeds, has launched in the United States. Founded in the United Kingdom in 2008, graze.com has more than 55,000 customers in the United States and more than 350 employees internationally. The company now is majority owned by The Carlyle Group, with Octopus Investments and DFJ Esprit and Management owning the remaining share.
For $6 (including delivery), customers may choose from more than 90 products on the graze.com web site. The letter box-size delivery contains four individually packaged and portioned snack combinations that are personalized to each person’s taste and dietary specifications, including gluten-free. Customers who sign up will automatically receive a box every two weeks, but graze.com also offers the option of getting a box every week, or every four weeks (monthly).
Over the past two years, graze.com said it has experienced international growth of more than 130%, bringing total revenue to over $65 million for the year ended Feb. 28, 2013. The on-line retailer earlier this year began testing its service in the United States and has investment more than $5 million in establishing a permanent operation in the United States.
“We are delighted to be officially launching in the U.S. and are passionate about helping people eat versatile, healthier, delicious snacks,” said Anthony Fletcher, chief executive officer of graze.com. “We are expanding rapidly and hiring new employees daily, including engineers, developers and what we call ‘snack hunters’. We believe our boxes are perfect for busy Americans facing the inevitable snack challenges no matter where in the U.S. they want to receive them. We offer a smarter (also affordable and convenient) snack experience.”