BOULDER, COLO. — Boulder Brands, Inc. has completed the move of its corporate headquarters to Boulder from Paramus, N.J. The company also said it will relocate its finance and operations leadership to Boulder and will redefine its reportable segments. The changes are intended to support long-term strategies, the company said.
Boulder Brands said the move allows it to have “two centers of excellence.” The corporate and leadership team will be based in Boulder while the business service center will remain in Paramus.
Under the new structure, Christine Sacco, chief financial officer, will relocate to Colorado, as will the financial planning and analysis leadership roles within the company.
In addition, the company added two operational leaders reporting to Jim Leighton, chief operating officer. Kerin Kennedy has joined Boulder Brands as senior vice-president of research and development. Ms. Kennedy has more than 25 years of experience in the food and beverage industry, with most of her work focused on natural food products. She most recently was owner and founder of Precision Kitchen Food Group.
Ken Woeste has joined Boulder Brands as vice-president of demand planning. Mr. Woeste has more than 27 years of experience in demand planning in food products. Mr. Woeste comes to Boulder Brands from The Hain Celestial Group, where he was senior director of forecasting and supply chain systems.
Meanwhile, Boulder Brands said it has eliminated the roles of chief innovation officer and executive vice-president for Smart Balance. Peter Dray, who was the company’s c.i.o., and John Becker, who was executive vice-president for Smart Balance, are no longer with Boulder Brands.
Beginning with the first quarter of fiscal 2014, Boulder Brands said it will operate two segments: “Natural” and “Balance.”
The Natural segment will consist of Udi’s, Glutino and Evol branded products, and the Balance segment will consist of Smart Balance, Earth Balance and Level Life branded products.
“The brands represented in the Balance segment all represent balanced nutrition, and moving Earth Balance and Smart Balance to the same segment will help leverage the synergies between these brands given they share the same core product platform with spreads and nut butters,” Boulder Brands said.
The Natural segment will continue to be led by T.J. McIntyre, executive vice-president and general manager, Natural. The Balance segment will be led by Duane Primozich, promoted to executive vice-president and general manager, Balance. Mr. Primozich has been with Boulder Brands since 2007 and has held a variety of roles, including senior vice-president and general manager, Earth Balance, and senior vice-president, strategic initiatives. He will remain a director of the Boulder Brands Investment Group. Before joining Boulder Brands, Mr. Primozich was with a number of Boulder-based natural foods companies over the past 15 years and co-founded a specialty tea company.