B&G creates new leadership role for snacks

by Monica Watrous
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PARSIPPANY, N.J. – Michael Sands, co-founder of Rickland Orchards, has been named to the newly created post of executive vice-president of snacks for B&G Foods, Inc.

Mr. Sands joined the company in October following its acquisition of Rickland Orchards, a maker of Greek yogurt-coated granola bars and bites. The deal represented B&G Foods’ fourth snack-related transaction since October 2012.

Previously, Mr. Sands was president and chief executive officer of the Balance Bar Co., chief marketing and operations officer of the Snapple Beverage Group, and chief marketing officer and director of international sales of Ben & Jerry’s. Mr. Sands also co-founded and led LesserEvil Brand Snacks as chief executive officer.

“We are delighted to announce Michael Sands’ promotion,” said David Wenner, president and chief executive officer of B&G Foods. “Michael has been a very strong addition to B&G Foods’ management team and has played an important role in the integration of Rickland Orchards into the B&G Foods family. His experience in all aspects of managing snack brands will greatly benefit our company.”

In another personnel announcement, Jason Cohen will leave his role as executive vice-president of the club channel to become an outside strategic advisor to the company. He will continue to help B&G Foods implement its sales strategy across its portfolio of brands.

Prior to the Rickland Farms acquisition, B&G bought Pirate Brands better-for-you snacks last July, TrueNorth nut clusters in May and New York Style and Old London brands of snack chips and crisps in October 2012.
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