KANSAS CITY — After a soft launch in 2013, Sosland Publishing rolled out version “2.0” of esource, the baking industry’s only dedicated on-line directory and buyers’ guide developed and managed in collaboration with the American Bakers Association, the American Society of Baking, BEMA and the Biscuit & Cracker Manufacturers’ Association.

The upgrade boasts a bevy of new features, including enhanced search engine optimization, site-driven e-mail product news, industry-wide cross promotions and a dedicated customer service team.

“We are excited for users to experience the enhancements and upgrades we have added to esource,” said Paul Lattan, publisher of Baking & Snack. “Bakers now have a well-designed, easy-to-use, single on-line resource for everything they need or want to locate in the industry.

“The new site features will not only help direct bakers to the resources they need, but it will also match suppliers with the right customers.”

This revolutionary, dynamic search engine and on-line buyers guide, exclusively for the grain-based foods industry, has become the hub for anyone who does business in the category. esource is the go-to destination for executives and decision makers looking for products and information for the commercial baking industry.

The addition of a dedicated customer service team, led by Adam Ungashick, ensures all esource site visitors will find exactly what they need more conveniently than ever before.

“Adam’s digital savvy and familiarity with the baking industry provides esource users with the benefit of full-time attention behind the scenes,” Mr. Lattan said.

The baking industry has long relied on association buyers’ guides and published directories to keep in touch with one another and their suppliers. With the proliferation of Internet resources in recent years, information abounds but is more decentralized and confusing to track.

On esource, bakers looking for specific products and services will find the site organized into categories and subcategories that make it easy to navigate.

By visiting www.esourcebaking.com, users will find supplier listings in three categories: Equipment, Ingredients and Services. Subcategories refine listings further based on specific baking needs, and users may search for suppliers based on geographical locations, as well.

To sign up for the esource Equipment Preview or esource Ingredient Preview newsletters showcasing the latest advancements from Premium equipment and ingredient suppliers, go to www.bakingbusiness.com, and click on Newsletters under the “Magazine” tab.

For quick and easy reference, readers will find esource Premium suppliers indicated with the esource logo throughout each issue of Baking & Snack.