Weston buys Rubschlager Baking

by Eric Schroeder
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TORONTO — Weston Foods, a subsidiary of George Weston Ltd., has completed the purchase of Rubschlager Baking Corp., Chicago. Rubschlager has a 100-year history of baking a full range of rye bread varieties and products for the North American market. The company’s products are sold across the United States and Canada and include a wide range of deli-style cocktail bread (its signature product), traditional square bread, 100% whole rye Rye-Ola bread, sandwich bread and mini-bread chips.

“Rubschlager will bring world-class, authentic rye products and capabilities to complement Weston’s broad portfolio of bakery products,” said Kevin McDonough, president of Weston Foods’ Frozen Division. “We plan to offer these great rye products to our customers in Canada and the U.S. through our existing sales network.”

Paul and Joan Rubschlager will continue to be ambassadors of the Rubschlager brand and help transition the business to Weston Foods ownership.

Paul’s uncle, Fred Rubschlager, founded the Rubschlager Baking Corp. in Chicago in 1913 as a neighborhood, full-line bakery called Rubschlager Brothers Bakery. All five Rubschlager brothers were at one time or another involved with Rubschlager Brothers Bakery.

Rubschlager made headlines several years ago when it said it planned to convert its entire bread product line to a 100% whole grain formulation. Currently, two of the company’s bread lines are 100% whole grain and the other lines are about 80% whole grain, the company said.

The company’s bread products usually are sold in the deli section of supermarkets and specialty stores, although they may be sold at the in-store bakery or from the commercial bakery shelf. Rubschlager generally is distributed to retail and food service customers by deli and specialty distributors.
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By Lee Wagner 12/7/2017 3:30:04 PM
I used to be able to find the Rubschlager pumpernickel cocktail loaf at all Safeway Stores, Sobeys, etc. in Edmonton. What has happened??? It now appears that I can't find it anywhere.

By Brigitte Roick 11/28/2016 7:35:03 PM
To the Westeon Co. The Rubschlager rye cocktail bread was the only bread I bought because I liked its texture and whole rye contend.Please, don't alter the ingredients, please!

By Cathy Myers 11/20/2016 7:38:30 AM
Where can I purchase your cocktail bread in the Windsor, Ontario region?

By Leanne Crompton 9/30/2016 9:33:34 AM
We live along the border--I bought bread at Safeway in Ft. Frances, Ont. but they no longer carry it. It would be appreciated if you let me know where I can buy it now. However if the comment below is correct about corn syrup I cannot use it.Was the recipe changed and how?

By Diana Kullman 5/1/2016 2:01:11 PM
Now that Weston has purchased Rubschlager, the ingredients seem to have changed. There is now corn syrup and whole wheat flour (vs. the 100% rye flour) added. This ruins the integrity of the bread and makes it impossible to eat for people who have dietary restrictions. The sodium content also is much higher. Weston has ruined this fine bread, probably with profitability in mind.

By Wolfgang Geiger 10/14/2015 12:37:37 PM
Rubschlager breads can be purchased in any Loblaw Superstore or at No Frills

By Richard A. Pisz 9/6/2015 4:35:48 PM
I have enjoyed these products for many years; however, all the ShopRites that carried them have NOT had them in months. I cannot find any European Black Bread, Sunflower Bread, etc., that I enjoy so much! I am in north New Jersey (Union 07083) and would like to know if there is a mechanism in place for me to order these breads direct, or from ANY bakery, to have them mailed to my house! I appreciate any assistance. I miss those delicious and HEALTHY breads! thanks, Richard A. Pisz, NJ

By leo schiltz 7/17/2015 12:15:28 PM
Purchased a loaf of whole grain bread cocktail rye. Have purchase this for years no problem. This loaf was stale.It had a code of 5154. I purchased this at Walts Foods in Dyer In.

By Maria dendooven 5/21/2015 11:42:43 AM
I'm trying to find rubslager Bavarian multigrain ,where can I get this in the Windsor ,on region

By Gary & Andrea Percival 4/7/2015 11:29:54 AM
We were buying Rubschlager bread at No Frills in Woodstock, Ontario but it is not available anymore. What other retailers will be carrying this product line in our area?

By Darlene Vormittag 3/2/2015 11:38:09 AM
I bought "Rubschlager" Bavarian Multigrain and it is delicious. It was a wise move to buy this company. I will buy all the products I can find. Thanks Darlene PS I am in Niagara, Canada

By Ray Walinga 11/6/2014 10:46:49 PM
And another one bights the dust...

By Yvonne 8/13/2014 7:58:41 AM
I like the Danish pumpernickel bread and would like to know where I can find it in the Kansas City area .

By Shirley Del Monte 8/2/2014 2:31:20 PM
always bought cocktail whole grain in Publix Market in Navarre,Fla ,hi way #98, Navarre Parkway, now I cannot find it, they had the rye bread. I do not mind what kind as long as I can buy It. HELP thank you Shirley Del Monte

By Jamie 6/14/2014 5:14:22 PM
Where can I purchase your products in the New Jersey area?