Snyder's-Lance completes acquisition of Baptista's Bakery

by Eric Schroeder
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CHARLOTTE, N.C. — Snyder’s-Lance, Inc. on June 16 completed the acquisition of Franklin, Wis.-based Baptista’s Bakery, Inc., a maker of baked snack foods and “better-for-you” snacks. The transaction was first announced on May 7.

“Baptista’s, an industry leader in baked snack foods and product innovation, is the manufacturer of the fast growing Snack Factory Pretzel Crisps brand and has unique capabilities consistent with the strategic plans of Snyder’s-Lance,” Snyder’s-Lance said. “The transaction supports efforts to sharpen focus on branded products in growth categories such as ‘better-for-you’ and other emerging products driven by consumer preferences and insights.”

Financial terms of the transaction were not disclosed. As part of the deal, Snyder’s-Lance acquired 100% of Baptista’s Bakery, Inc. and its manufacturing facility in Franklin, Wis.
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