Private equity firm invests in Dancing Deer Baking Co.

by Eric Schroeder
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NEW YORK — Private equity firm River Hollow Partners has invested in Dancing Deer Baking Co., a Boston-based nationally-branded manufacturer of gourmet baked goods sold across multiple distribution channels. Terms of the transaction were not disclosed.

Established in 1994, Dancing Deer Baking Co. sells kosher-certified cookies, brownies, cakes and baking mixes in the specialty/natural products, food service/travel/hospitality, business gifts and direct-to-consumer marketplaces. The company’s products have been recognized by “The Today Show,” “The View,” “Good Morning America,” The New York Times, USA Today and the Boston Globe.

“We are enthusiastic to partner with current shareholders and Dancing Deer’s management team, led by Frank Carpenito, to provide the capital needed to continue the Company’s impressive growth,” said Kevin Charlton, managing partner at River Hollow.

Mr. Carpenito, president and chief executive officer of Dancing Deer, said the company is excited about the potential impact River Hollow’s new growth capital investment will have on the company as it looks to accelerate growth and broaden product offerings.

“We have had very solid performance in recent years and look forward to River Hollow’s input, guidance, and strategic and operational expertise to help us realize the full growth potential of our business,” Mr. Carpenito said.

Mr. Charlton and Amy Wolf, both partners at River Hollow, will join the board of directors.

River Hollow Partners is a lower mid-market private equity firm focused on companies in the manufacturing, distribution, oil field services, consumer products and retail sectors. In addition to Dancing Deer, River Hollow is an investor in Sir Kensington’s, a maker of ketchup and mayonnaise sold through U. S. retailers and food service channels.
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