Snyder’s-Lance capitalizing on new R.&D. center

by Eric Schroeder
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New items from Snyder's-Lance have included products under Snyder’s of Hanover, Lance and Cape Cod brands.

CHARLOTTE, N.C. — Revenue from new products at Snyder’s-Lance, Inc. in 2014 doubled the total achieved in 2013, boosted by the opening of a research and development center last summer. The center is located near one of the company’s largest bakeries in Hanover, Pa., and recently celebrated its first anniversary. New items introduced as part of the center opening have included products across the company’s core brand portfolio, including Snyder’s of Hanover, Lance, Cape Cod and Snack Factory.

“The opening of the research and development center last summer was part of our company’s transformation, and now our effort is proving itself in the market,” said Rod Troni, chief marketing officer for Snyder’s-Lance. “Snyder’s-Lance is focused on aggressively creating innovative and better-for-you snacking options for our customers, executing new product launches that surprise them, and being nimble enough to remain at the center of trends that evolve with their eating habits.”

Snyder’s-Lance said it uses detailed product and quality comparisons, sensory evaluation and lab tests at the research and development center to develop products that are in sync with consumer trends. The top new items for Snyder’s-Lance this year come from each of the company’s core product lines, including:

• Lance Bolds sandwich crackers, which deliver the flavors of buffalo wing blue cheese, pizza and bacon cheddar.

• Snyder’s of Hanover Sweet and Salty Pretzel Pieces, which feature combinations of cinnamon sugar or salted caramel.

• Cape Cod popcorn, which offers white cheddar, kettle corn and sea salt flavors.

• Snack Factory Pretzel Crisps Minis, which meets consumer demands for a wholesome, bite-sized snacking option.

“The first year of using the research and development center paid dividends for Snyder’s-Lance, and after acquiring the capabilities of Baptista’s Bakery, the company has even more tools in its arsenal to innovate,” Mr. Troni said. “Expect big announcements and new products in the coming year that will drive future growth for our company.”
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