Mondelēz sweetens investment in Turkey

by Monica Watrous
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Increased capacity will support local brands, such as Missbon candies, as well as global brands.

 

ISTANBUL, TURKEY — Mondelēz International announced plans to invest $24 million to increase capacity in a candy, chocolate and gum plant in Gebze, Turkey. The expansion supports production of local brands, including Falim, Sipsevdi and Kent chewing gums and Missbon, Jelibon, Tofita and Topitop candy products, as well as such global brands as Halls cough drops, Milka chocolate bars and Trident gum.

With the addition of a new line, from processing to final packaging, Mondelēz will increase the plant’s overall capacity by 20%. The line is expected to be operational by the end of 2015.

“Today, our plant in Gebze produces for nearly 50 different countries,” said Antoine Collette, managing director of Mondelēz Turkey. “This new investment enables us to play an even bigger role in supporting the growth of our global confectionery business.  The investment in Turkey is also part of our ongoing supply-chain reinvention plan.  We’re implementing several such initiatives around the world to capitalize on growing demand, while also reducing costs and improving productivity.”

Mondelēz’s supply-chain reinvention plan is projected to generate $3 billion in gross productivity savings, $1.5 billion in net savings and $1 billion in incremental cash over the next three years, driving significant improvements in the company’s base operating income margin in the near term.
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