Weston to acquire decorated cake maker

by Eric Schroeder
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Creative Occasions produces 10,000 to 12,000 cakes a day, and distributes these cakes to in-store bakeries and food service channels.

TORONTO — George Weston Ltd. said its Maplehurst Bakeries, L.L.C. subsidiary has agreed to acquire Creative Occasions, Inc., a manufacturer of decorated cakes and based in Nashville, Tenn. Financial terms of the transaction were not disclosed.

Creative Occasions was founded in 2001 on the premise of bringing the old fashioned corner neighborhood bakery quality to customers. Creative Occasions produces 10,000 to 12,000 cakes a day, and distributes these cakes to in-store bakeries and food service channels throughout the eastern United States and west to the Rocky Mountains.

“This strategic acquisition adds talented people, high quality new products and capability to our growing cake portfolio,” said Kevin McDonough, president of Weston Foods’ Frozen and Biscuit Divisions. “It will support the growing needs of our customers as we plan to offer an expanded and high quality portfolio of products to our customers throughout the United States and Canada.”
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