Flowers acquires Roman Meal trademark in North America

by Josh Sosland
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The Roman Meal brand is 103 years old.

THOMASVILLE, GA. — Flowers Foods, Inc. on Feb. 25 announced it has acquired the Roman Meal trademark for bread and buns in the United States and its territories, Mexico, Canada, Bermuda and the Bahamas from Roman Meal Co. in Tacoma, Wash. Financial terms of the transaction were not announced.

A 103-year-old brand specializing in whole grain products, the Roman Meal trademark for many years has been licensed to Flowers and other baking companies, including Bimbo Bakeries USA; H&S Bakery, Inc.; Schwebel Baking Co.; Lewis Bakeries Inc.; and Love’s Bakery. Roman Meal products include bread, rolls, buns, English muffins and brown ‘n serve rolls. Hot cereal also is offered under the Roman Meal brand.

Flowers estimated Roman Meal’s annual U.S. retail sales at $26 million. A leader in whole grain bread sales for decades, growth of Roman Meal has been challenged more recently as whole wheat bread has grown in popularity and many baking companies have produced and marketed their own branded whole wheat bread.

Flowers has been a licensed baker of Roman Meal for 40 years and said the acquisition will have no impact on current licensing agreements in the continental United States. Flowers will be the administrator of those agreements going forward. The Roman Meal Co. will license the brand from Flowers Foods in Hawaii and Guam and will retain ownership of the brand in Japan, Hong Kong, South Korea, Thailand, Singapore and Malaysia.

Established in Tacoma, Wash., in 1912 by Robert Jackson, a physician, the Roman Meal Co. initially was a whole grain hot cereal maker. The business was acquired in 1927 by William Matthaei, a Tacoma baker who then began offering bread under the Roman Meal brand. The Matthaei family’s involvement in the company has extended for four generations. Charles W.T. Matthaei, the company’s longtime chairman, died a year ago today, on Feb. 26, 2014, at the age of 93.

A flour mill in Fargo, N.D., owned by the company was spun off in the 1990s as an independent business and operates under the name Dakota Specialty Milling.
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READER COMMENTS (15)

By Bonnie Morton 7/21/2017 10:06:03 AM
How can I order Roman Meal online ? I can not find it in any store in my area. This is the only bread I like.

By Marcia Pray 5/20/2017 10:00:43 AM
I am very upset. Our family has only eaten Roman Meal Bread for over 40 years. The bread delivery person said he could not keep enough on the shelves of our stores. Now he says that we will not be able to get it, because it is no longer going to be produced. I have tried other whole wheat breads when the store was out of roman meal and they do not have flavor. I live in southern Illinois. I guess I will not be eating bread. I wish the company would change their mind and make it again.

By Tim Thompson 5/5/2017 6:10:02 AM
I have been eating Roman Meal for over 40 years. Recently the wallmart and giant food stores stopped selling it (Mechanicsburg PA area) I am experiencing withdraw symptoms. Where can I but it in my area??

By Howard 12/24/2016 7:18:00 AM
Where can I find roman meal bread near peachtree city ga. ?

By Louise Bacon 8/13/2016 8:52:13 PM
Where can I buy the hot cereals & bread ? I live in Albany Ga. Thank you Louise bacon

By Louise 8/2/2016 9:13:27 PM
Where can we buy the hot cereal ?

By Louise 8/2/2016 9:12:10 PM
Where can we buy the hot cereal ?

By Myrl Sims 7/7/2016 8:42:01 PM
I am still having trouble finding Roman Meal Sandwich Breach locally since my neighborhood market closed. Can you help me. HEB has the label on the shelf, but it isn't sandwich bread which they have there and usually only one or two loaves if any. If it isn't available locally, where is the closest store?

By Tammy 6/10/2016 1:41:26 PM
What store sales this 100%wheat close to lenoir nc we really like this bread couple times I got it @ dollar tree thanks hope you have great day

By Jeannie Bonafede 6/6/2016 11:47:30 AM
Please let me know where I can buy Roman Meal Whole Grain hamburger & hot dog buns, either in a store in/near Denver Co. or online.

By Deborah kline 5/23/2016 4:00:40 PM
Where can I order Roman Meal? Don't like this SunGrain wheat they are trying yo replace it with. I WANT MY ROMAN MEAL in San Antonio Texas

By Gary Price 5/11/2016 2:44:38 PM
Where can I buy Roman Meal bread in the Denver Colorado area? Can't find it at Wal-Mart, Safeway, Costco, or Kimg Soopers/ Kroger.

By Fran Yates 5/2/2016 11:54:30 AM
I am wanting to purchase roman meal sandwich bread, where is it sold. I live in Nebraska.

By Ed Youmans 10/24/2015 7:10:44 AM
Where can I buy Roman Meal sandwich bread? I've eaten is for decades, but recently I just can't find it. I've looked everywhere. Help!

By DanH 2/26/2015 4:24:54 PM
Congratulations Flowers!