BOLTON, UNITED KINGDOM – Warburtons, the large United Kingdom baking company, has launched a new television advertising campaign featuring Hollywood heavyweight Sylvester Stallone.

Containing numerous references to Stallone hit movies, including “Rocky,” “Rambo” and “The Expendables,” the humorous 2-minute commercial portrays bakery delivery drivers as heroes who will do whatever is necessary to ensure fresh bread is delivered to stores each day.