Metropoulos moves Hostess into bread, bun market

by Eric Schroeder
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Hostess is selling bread and buns with shelf life of two months or longer targeted for sale in drug stores and convenience stores.

It isn’t every day a major new commercial bread brand is introduced in the United States. If you see Hostess bread or buns for sale at a Walgreens or other retail outlet, take a photo and send it to us at mwatrous@sosland.com. Be sure to include the name of the retailer and the city where you found it as well as your name if you’d like a photo credit. Selfies with Hostess Bread are invited!

OKEMOS, MICH. — Hostess Brands L.L.C., the largest manufacturer of snack cakes in the United States, is expanding into the bread and roll market.

According to trade sources, Hostess is selling bread and buns with shelf life of two months or longer targeted for sale in drug stores and convenience stores that have limited food selection and also are carrying the company’s Twinkies and other sweet goods. The bread and rolls are being sold under the Hostess brand.

While executives at Hostess declined to comment about the company’s entry into the bread market, Hostess brand bread and buns have been found at various outlets of The Walgreens Co.

The program is indicated to have been launched about two months ago. Customers other than Walgreens have not been confirmed.

Hostess Brands L.L.C. was created in 2013 by Apollo Global Management L.L.C. and C. Dean Metropoulos & Co. as a vehicle to acquire for $410 million the Hostess cake business sold as part of the Hostess Brands, Inc. bankruptcy liquidation. The larger bread and rolls business of Hostess, including numerous baking plants and leading brands such as Wonder and Home Pride, was sold to other buyers — principally to Flowers Foods, Inc.

Hostess brand bread and buns have been found at various outlets of
The Walgreens Co.

Among numerous major changes made at Hostess under the oversight of C. Dean Metropoulos has been a conversion to a warehouse delivery model from direct-store-delivery. Industry sources indicated Hostess is targeting with its bread and rolls smaller retail outlets, like c-stores and drug stores, that are not efficiently served by D.S.D. delivery. The sources also indicated that the bread is being baked by regional bakers in the Midwest.

The launch of the bread comes amid indications that the private equity owners of Hostess are looking to sell the business.

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READER COMMENTS (11)

By Robyn Pfeifer 11/26/2017 11:10:24 AM
I'm just trying to figure out how I bought this bread Leg 3 weeks ago and the expiration date is December 24th that's almost 2 months at this bread is good for how can that be and then when I opened it yesterday a big smell came out of it I mean it's not like rotten cheese so I don't know what they're putting in this bread but do not eat it it's got to be not good for you. Wow cant beleive you can sale this.

By Fred little 6/20/2017 11:54:50 AM
I have been looking for a good sandwich bread for years. While traveling last weekend I stopped for gas in Illinois. I picked up a loaf of Hostess sandwich bread. To my surprise it was amazing. Next question is where can I find it in my hometown (Lexington Ky)?

By Gary 4/26/2017 5:59:31 PM
This is the worst garbage that I have ever put into my mouth. 30 chemicals to make a loaf of bread? You people should be arrested and sent to jail for marketing such a loaf of chemical garbage.

By Gary 4/26/2017 5:52:13 PM
No Profanity Allowed, Please Retype Your Comment.

By Norman Abbott 12/21/2016 3:09:21 PM
My brother has a store and he would love to have your products on his shelves.

By Jerrilynsharee Mitchell 6/25/2016 11:20:03 PM
Where can Hostess Products Be purchased Especially Door-To-Door/Straight-Home Deliveries?

By Not so great 11/4/2015 8:55:01 AM
Picked some up on way home from work as I was in a hurry and all that was available. I'm a bread guy and thought until now that I liked any bread that wasn't dry. The he bread is nice and moist the top crust is a bit thick and the texture is best I can describe somewhere between bread and sponge cake. I for one don't dig the flavor either. All in all I'll never buy this again

By cliff 6/20/2015 7:04:39 PM
That is sad looking bread a crow would not eat it

By David oscar 6/18/2015 8:36:10 PM
yes indeed screwed workers and now the investment firm want more money. They owed the workers so much money and they got screwed but management got their share

By David Oscar 6/18/2015 8:31:58 PM
OMG two month code un real want garbage that bread must be. I will not ever buy any of their products.

By cliff 6/18/2015 7:53:49 PM
Maybe some of the profit can go to former hostess pension funds left unpaid by the former owners.The bankruptcy was planned to screw the workers after the company was looted by corrupt management