Private equity firm acquires Voortman Cookies

by Keith Nunes
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Voortmans chocolate chip and chocolate wafer cookies
Voortman Cookies is a manufacturer of cookies and wafers sold under the Voortman brand.

BURLINGTON, ONT. — Voortman Cookies, a manufacturer of cookies and wafers sold under the Voortman brand, has been acquired by Swander Pace Capital, New York. Terms of the acquisition were not disclosed.

Current Voortman chief executive officer, Harry Voortman, will relinquish his leadership role and transition to a position as an adviser and board member to the company. Douglas MacFarlane is the new c.e.o. of the company.

“I want to thank Harry for the warm welcome and support that he has offered me as part of this transition,” Mr. MacFarlane said. “I am excited to continue his longstanding tradition of quality products and market leadership. It is an exciting time for Voortman Cookies, and I look forward to working with our incredible team and a seasoned strategic and financial partner to enhance our innovation and seize the opportunities in front of us.”

Founded in 1951, Voortman products are sold in North America and 70 other countries around the world. The company makes 60 varieties of cookies and wafers, including an extensive line of sugar-free/no sugar added products.

Other food and beverage companies within Swander Pace’s portfolio include Oregon Ice Cream L.L.C., Frozen Specialties, Inc., and the Kicking Horse Coffee Co.

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