Italian pasta maker eyes U.S. market expansion

by Eric Schroeder
Share This:
Search for similar articles by keyword: [Pasta]

Divella pasta
Divella produces durum wheat semolina pasta.

NEW YORK — Italian pasta maker F. Divella S.p.A. has launched a fully integrated marketing campaign to bring its pasta products to the United States. The campaign is expected to reach U.S. trade and consumers through a combination of public relations, trade relations and digital marketing.

Divella’s marketing investment will begin in top markets throughout the East coast, including New York, Boston, Washington and Chicago, and will expand as business grows. The initiative coincides with increased distribution of Divella’s pasta in key retail stores and restaurants across the United States.

The company has retained Colangelo & Partners, a midtown Manhattan, N.Y.-based integrated communications agency for its campaign.

Marcello Valentini, Divella
Marcello Valentini, export manager at Divella

“As one of the most recognized pasta brands in Italy, Divella has been consolidating its position all over the world by offering constant value to the family who eats pasta on a daily basis as well as on special occasions,” said Marcello Valentini, export manager at Divella. “U.S. retailers and consumers are hungry for the best quality, authentic Italian-made pasta at a competitive price. Divella fills that void by exceeding taste and quality expectations.”

Founded in 1890, Divella has been producing durum wheat semolina pasta for more than 100 years. In addition to flour and pasta, Divella also offers a complete range of tomato products such as canned and peeled tomatoes, diced tomatoes, cherry tomatoes, sliced tomatoes, sauces and catering size canned tomatoes.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.


By gina giannini 10/1/2017 6:03:53 PM
hi, i am looking to buy divella canned tomatoes. preferably 28 oz. is there anywhere that i can order these from or buy them? i live in illinois. thank you