Kashi unveils new brand identity

by Eric Schroeder
Share This:
Search for similar articles by keyword: [Kellogg], [Packaging]

Kashi new packaging, Kellogg
Kashi’s new packaging also will incorporate editorial-style stories about how the food was made and where it comes from.

SOLANA BEACH, CALIF. — Kashi, a Kellogg Co. brand, has unveiled a new brand identity designed to better reflect its food values, highlight the stories behind the foods and revisit the inspiration from its original packaging.

In what the company described as a “bold departure from imagery reliant on farm and field visuals,” Kashi said its new packaging features food “front and center” against a clean white canvas, accented with a design that is contemporary.

Kashi’s new packaging also will incorporate editorial-style stories about how the food was made and where it comes from. The stories will come from employees, farmers and friends of Kashi. Examples include the story of Wyoming-based farmer Newton Russell, who was one of the first farmers to pilot the Certified Transitional protocol, as well as the story of Willow Farm & Educational Center, a 5-acre working farm in San Diego that focuses on educating the community about the progressive food movement.

Jeff Johnson, Kashi, Kellogg
Jeff Johnson, senior director of marketing and new ventures at Kashi
“At Kashi, we are inspired by some of the world’s most vibrant ingredients and love bringing them together to create tasty food that also delivers the best possible nutrition,” said Jeff Johnson, senior director of marketing and new ventures at Kashi. “The new packaging reinforces our belief that foods should be clean and purposeful — the two ideas simply go together.”
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Baking Business News do not reflect those of Baking Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.