Mondelez to buy license to sell Cadbury-branded biscuits

by Rebekah Schouten
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Cadbury biscuits, Mondelez
Mondelez International, Inc. has agreed to buy the license to sell Cadbury-branded biscuits around the world.

DEERFIELD, ILL. — Mondelez International, Inc. has agreed to buy the license to sell Cadbury-branded biscuits around the world from Burton’s Biscuit Co. The license will enable Mondelez — which already sells Cadbury chocolate products — to manufacture, market and sell the biscuits in North America, the U.K., France, Ireland and Saudi Arabia. Financial terms of the transaction were not disclosed.

Mondelez and St. Albans, England-based Burton’s have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by its employees under a co-manufacturing agreement. Burton’s employs more than 2,000 people in the U.K. at its three main manufacturing facilities in Llantarnam, Edinburgh and Blackpool, its chocolate refinery in Moreton and a central distribution hub in Liverpool.

Hubert Weber, Mondelez
Hubert Weber, executive vice-president and president of Mondelez Europe
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation as we expand our leading position in biscuits, globally and in Europe,” said Hubert Weber, executive vice-president and president of Mondelez Europe. “The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products.” 
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